Name: Findable (findable.sh)
Entity: Delaware C-Corp (+ India subsidiary for engineering)
Mission: Build the security and discovery infrastructure for the agent skills ecosystem
Type: B2B2D (Business-to-Business-to-Developer) platform
The agent skills ecosystem (~130-150K unique skills, 8,600-17,800 MCP servers) has a proven security crisis (32-41% critical vulnerabilities), fragmented discovery (5+ registries with no unified search), and zero governance infrastructure for enterprises.
The Solution — three layers (sequenced by validation):
- Shield (Security) — Open-source scanner, trust scores, verified publishers — VALIDATED NOW
- Search (Discovery) — Cross-platform, semantic, quality-scored — VALIDATED NOW
- Enterprise (Governance) — Private registries, policies, audit logs — EMERGING (Composio $2M ARR)
- Commerce (Monetization) — Marketplace, payments, revenue share — DEFERRED (<$100K/mo ecosystem)
| Stream | Model | Phase | Market Ready? |
|---|
| Security Scanning API | Usage-based ($0.01-0.05/scan) | Phase 2 | YES |
| Enterprise Governance | Per-user SaaS ($30-80/user/mo) | Phase 3 | EMERGING |
| Developer Subscriptions | Freemium ($0/29/99/mo) | Phase 2-3 | MEDIUM |
| Marketplace Commissions | 15-20% take rate | Phase 4+ | NOT YET |
| Promoted Listings | CPC/CPM | Phase 4+ | NOT YET |
For Developers:
| Tier | Price | Features |
|---|
| Free | $0/mo | CLI scanner, basic search, 10 scans/mo, public profile |
| Pro | $29/mo | Unlimited scans, advanced analytics, verified badge, priority scanning |
| Business | $99/mo | Team publishing, API access, white-label badges |
For Enterprises:
| Tier | Price | Features |
|---|
| Team | $30/user/mo | Private registry, basic policies, SSO |
| Business | $60/user/mo | Advanced policies, audit logs, compliance reports, approval workflows |
| Enterprise | Custom ($80+/user/mo) | Self-hosted option, dedicated support, custom integrations, SLA |
| Metric | Value | Basis |
|---|
| CAC (Developer) | $5-15 (PLG, content-led) | Standard open-source → paid funnel |
| CAC (Enterprise) | $2,000-5,000 (sales-assisted) | Comparable enterprise security tools |
| LTV (Developer Pro) | $350-500 | 12-18 month retention at $29/mo |
| LTV (Enterprise Business) | $12,000-25,000 | 24-36 month retention |
| LTV:CAC (Developer) | 25-35x | Strong for PLG |
| LTV:CAC (Enterprise) | 3-5x | Standard for enterprise SaaS |
| Gross Margin | 80-85% | SaaS standard |
| Net Revenue Retention | 120-130% | Seat expansion |
| Assumption | Prior | Revised | Rationale |
|---|
| Total agent skills by end 2026 | 1M+ | 300-500K | ~130-150K today, growing but 28% duplicates |
| Total skills by end 2028 | 5M+ | 1-2M | More conservative growth curve |
| % skills monetizable | 5-10% | 1-3% | <$100K/mo ecosystem revenue proves low willingness |
| Developer subscription conversion | 3-5% | 2-3% | More conservative for new category |
| Enterprise conversion from PLG | 1-2% | 0.5-1% | Enterprise sales cycles are long |
| Average paid skill price | $5-20/mo | Unknown | Market hasn’t established pricing norms |
Security Scanning API:
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|
| Platform integrations | 2 | 5 | 10 | 18 | 25 |
| Total monthly scans | 10K | 80K | 400K | 1.2M | 3M |
| Avg price per scan | $0.03 | $0.025 | $0.02 | $0.015 | $0.012 |
| Annual Revenue | $4K | $24K | $96K | $216K | $432K |
Developer Subscriptions:
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|
| Registered developers | 2K | 10K | 30K | 60K | 100K |
| Paid conversion rate | 1% | 2% | 2.5% | 3% | 3.5% |
| Avg monthly subscription | $25 | $29 | $35 | $35 | $35 |
| Annual Revenue | $6K | $70K | $315K | $756K | $1.47M |
Enterprise Governance (PRIMARY REVENUE):
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|
| Enterprise customers | 0 | 10 | 40 | 100 | 200 |
| Total enterprise seats | 0 | 200 | 1,200 | 5,000 | 12,000 |
| Avg revenue per seat/mo | — | $40 | $45 | $50 | $55 |
| Annual Revenue | $0 | $96K | $648K | $3M | $7.92M |
Marketplace Commissions (CONDITIONAL — Year 3+):
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|
| Paid skills on platform | 0 | 0 | 200 | 1,000 | 5,000 |
| Monthly GMV | $0 | $0 | $30K | $200K | $800K |
| Take rate | — | — | 15% | 15% | 17% |
| Annual Revenue | $0 | $0 | $54K | $360K | $1.63M |
| Stream | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|
| Scanning API | $4K | $24K | $96K | $216K | $432K |
| Developer Subs | $6K | $70K | $315K | $756K | $1.47M |
| Enterprise | $0 | $96K | $648K | $3M | $7.92M |
| Marketplace | $0 | $0 | $54K | $360K | $1.63M |
| Total Revenue | $10K | $190K | $1.11M | $4.33M | $11.45M |
vs. Prior projections: Year 5 was $63M (base case). Revised to $11.45M (base case). This is 82% lower but grounded in validated data. The prior model assumed 500K registered developers and $3.6M/month GMV — both unrealistic given current ecosystem state.
| Scenario | Year 5 Revenue | Key Driver |
|---|
| Bull | $20-25M | Enterprise adoption 2x faster; commerce takes off |
| Base | $10-12M | Moderate enterprise adoption; limited commerce |
| Bear | $3-5M | Slow enterprise; Snyk captures security; no commerce |
| Existential | Pivot needed | MCP ecosystem stalls; Snyk builds full registry |
Personnel (India-first engineering):
| Category | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|
| Engineering (India) | $300K | $500K | $900K | $1.5M | $2.5M |
| Product & Design | $150K | $250K | $400K | $600K | $900K |
| GTM (US-based) | $0 | $200K | $500K | $1M | $1.8M |
| G&A | $0 | $50K | $200K | $400K | $700K |
| Total | $450K | $1M | $2M | $3.5M | $5.9M |
| Headcount | 4 | 7 | 12 | 18 | 25 |
Non-Personnel:
| Category | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|
| Cloud infrastructure | $20K | $60K | $150K | $400K | $800K |
| Third-party APIs | $10K | $30K | $80K | $150K | $250K |
| Legal & compliance | $30K | $60K | $120K | $200K | $300K |
| Marketing (paid) | $5K | $50K | $200K | $500K | $1M |
| Other | $10K | $30K | $80K | $150K | $250K |
| Total | $75K | $230K | $630K | $1.4M | $2.6M |
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|
| Revenue | $10K | $190K | $1.11M | $4.33M | $11.45M |
| Total Costs | $525K | $1.23M | $2.63M | $4.9M | $8.5M |
| Net Income | -$515K | -$1.04M | -$1.52M | -$570K | $2.95M |
| Gross Margin | 70% | 78% | 82% | 85% | 85% |
| Burn Rate (Monthly) | $43K | $87K | $127K | $47K | — |
| Break-even | — | — | — | Month 40-44 | — |
| Round | Timing | Amount | Pre-Money | Dilution |
|---|
| Pre-Seed / Bootstrap | Month 0-6 | $500K-1M | $3-5M | 15-20% |
| Seed | Month 12-14 | $2-3M | $10-15M | 18-20% |
| Series A | Month 24-30 | $8-12M | $40-60M | 17-20% |
Key change: Prior plan assumed $2.5M seed at $10M pre-money in Month 0-3. Revised: bootstrap or small pre-seed first, prove traction, then raise seed with evidence.
Milestones for fundraising:
- Pre-seed: Working scanner, 5K+ CLI downloads, security report published
- Seed: 10K+ monthly active users, 10+ enterprise pilots, $50K+ MRR run rate
- Series A: $200K+ MRR, 50+ enterprise customers, 120%+ NRR
| Role | Count | Annual Cost | Start |
|---|
| CEO/Product (founder) | 1 | $100K (below market) | Month 0 |
| CTO (founder or co-founder) | 1 | $100K (below market) | Month 0 |
| Backend Engineer (India) | 1 | $60K | Month 1 |
| Security Engineer (India) | 1 | $80K | Month 2 |
| Full-stack Engineer (India) | 1 | $60K | Month 3 |
| Total | 4-5 | $400-500K | |
| Year | Headcount | Key Additions |
|---|
| Year 2 | 7 | +1 engineer, +1 DevRel, +1 sales (enterprise) |
| Year 3 | 12 | +2 engineers, +1 sales, +1 marketing, +1 CS |
| Year 5 | 25 | Full functions |
- Incorporation: Delaware C-Corp + India Pvt Ltd subsidiary
- IP: Patent scanning methodology; trademark “Findable”
- Compliance: SOC2 Type II target by Month 18; GDPR from launch
- ToS: Trust scores are informational, not guarantees. Standard liability limitations.
- Developer Agreement: Standard marketplace terms; IP stays with developer
- Cybersecurity insurance: $5M+ coverage (especially important given trust score liability)